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"Sun Tzu and the Art of Winning Negotiations in China", and the focus is on how you can navigate the complex relationships and achieve winning outcomes.

In brief:
While negotiation is about giving others what they want so that they give you what you want, most people don't know why they want what they want. Understanding the reasons behind your needs is crucial to your negotiation success;

The problem with negotiations in China is that negotiating parties tend to hide what they want from each other, resulting in breakdowns in negotiations. The trick is to get people disclose their needs, directly or indirectly;

If the best victory is the one won without fighting, then what you need to do is make your adversary really wanting you to win. Read on... ...

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“孙子兵法和赢在中国谈判的艺术”，焦点是关于如何定位的复杂关系，实现中奖结果。
 
简单来说：
虽然谈判是给予别人什么，他们想要让他们给你想要的东西，大多数人不知道他们为什么要他们想要的东西。了解您的需求背后的原因是你谈判成功的关键;

与中国谈判的问题是，谈判各方倾向于隐藏他们从对方想要的东西，导致故障的谈判。诀窍是让人们公开自己的需求，直接或间接的;

如果最重要的胜利是一个赢不战，那么你需要做的是让你的对手真的希望你赢。请继续阅读......

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